The name on the box says Vice Golf, but a smart question many golfers ask is, Who actually makes the golf balls? Unlike brands that own their manufacturing plants, Vice operates on a different model, and understanding it can save you a serious amount of money without sacrificing performance. This article breaks down exactly which company manufactures Vice golf balls, how their business model works, and which of their balls is the right one for your game.
Vice Golf is a German company, founded in 2012 by Ingo Düllmann and Rainer Stöckl, that designs and markets its own golf balls. However, they do not own the factories where the balls are made. Instead, they partner with established, high-performance golf ball manufacturers in Taiwan to produce their designs. While Vice doesn't officially name their production partner, it is a widely accepted fact within the golf industry that their premium cast urethane balls are made by Foremost Golf.
Foremost is a major player in the golf ball manufacturing world, known for producing high-quality products for many well-known brands over the years. This isn't a case of a startup using a low-tier factory, Vice partnered with a trusted, top-tier manufacturer to bring their vision to life. This smart move allows them to leverage world-class production technology without the immense overhead costs of owning and operating factories themselves.
The real story behind Vice's success isn't just who makes their balls, but how they sell them. They were one of the pioneers of the direct-to-consumer (DTC) model in the golf ball market. This approach is the primary reason they can offer tour-quality balls at a dramatically lower price than competitors like Titleist or Callaway.
Here’s how it works and why it matters to you:
This model challenged the old way of doing business. Suddenly, amateur golfers had access to premium, cast urethane golf balls - the same type of technology used in a Pro V1 - for about half the price. It meant the sting of sending a brand-new ball into the woods or a lake was cut in half, freeing players up to swing more aggressively and with more confidence.
Knowing who makes the ball is one thing, knowing which one to play is what actually impacts your score. As a coach, I see players waste countless shots using a ball that doesn't match their swing. Here’s a breakdown of the Vice lineup, comparing each ball to a familiar industry standard to help you find your perfect fit.
Think of the Vice PRO PLUS as an aggressive challenger to the Titleist Pro V1x. If you have a high swing speed (110+ mph with the driver) and are looking for a ball that combines low driver spin with high short-game spin, this is your weapon of choice.
The Vice PRO is the workhorse of the lineup and the closest competitor to the iconic Titleist Pro V1. It offers a fantastic blend of distance, feel, and greenside control that suits a wide range of golfers.
If the words "buttery" and "soft" make you happy, the Vice PRO SOFT is for you. It competes directly with softer tour balls like the Callaway Chrome Soft or the Titleist AVX.
The Vice TOUR is a a fantastic option for the player who wants to step up from a simple distance ball to something with more feel and control but isn't ready to pay for premium cast urethane. It's a worthy competitor to balls like the Srixon Q-Star Tour.
Convinced that Vice might be for you? Here’s a simple plan to figure out if they deserve a spot in your bag.
Vice Golf brilliantly pairs German design and marketing with trusted Taiwanese manufacturing to deliver a first-class product without the first-class price tag. By circumventing a traditional retain model, they empower regular golfers to play a tour-quality ball, fundamentally changing the economics of the game.
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