When you see a flash of vibrant orange or a sleek, athletic silhouette on the golf course, there's a good chance you're looking at a PUMA athlete. The brand has carved out a unique space in the golf world by sponsoring some of the most dynamic and stylish players in the game. This article will walk you through exactly which golfers are sponsored by PUMA, dive into the specific gear they wear, and offer some practical tips on how their tour-proven apparel and footwear can help your own game.
You can't talk about PUMA Golf without starting with Rickie Fowler. He wasn't just another sponsorship signing, his partnership with PUMA back in 2009 completely changed the landscape of golf fashion. Ditching the traditional muted tones of the past, Rickie and PUMA brought bright colors, flat-brim caps, and high-top golf shoes to the fairway, making the sport cooler and more approachable for a younger generation. He is, without a doubt, the iconic face of the brand.
Rickie's look is instantly recognizable. His most famous tradition is "Sunday Orange," a tribute to his alma mater, Oklahoma State University. Nearly every Sunday of a tournament, he'll be decked out head-to-toe in a vibrant orange outfit. This turned from a personal tradition into a marketing phenomenon, with amateur golfers everywhere adopting orange on Sundays.
There's a coaching lesson in Rickie's bold style. Golf can be an intimidating game, and many players feel pressure to look and act a certain way. Rickie proved that expressing your personality can be a powerful tool. When you feel comfortable and confident in what you're wearing, you're more likely to feel relaxed over the ball. Don't be afraid to wear that bright shirt or your favorite cap. Anything that helps you take your mind off technical thoughts and frees you up to swing athletically is a good thing. A loose, tension-free swing starts with a relaxed mindset, and sometimes, a little bit of personal style is all it takes to get there.
While Rickie Fowler leads the charge, PUMA's stable of athletes extends to major champions and top-ranked players on both the PGA and LPGA Tours. These players showcase the more athletic, performance-driven side of the brand.
When Gary Woodland powered his way to victory at the 2019 U.S. Open at Pebble Beach, it solidified his status as one of golf's premier athletes. His PUMA gear perfectly complements his powerful, athletic swing. You won't often see Gary in high-tops or joggers, his style is clean, sharp, and built for performance.
Look at how Gary Woodland stands to the ball in his performance gear - it's the perfect picture of an athletic setup. He's leaned over from the hips, his back is straight, and his arms are hanging naturally. His PUMA gear isn’t holding him back, it’s stretching and moving with him. This is a tremendous lesson for all golfers. Your clothing shouldn’t restrict your ability to get into a good posture. A proper setup is the foundation of the swing. You need to lean over, stick your bottom back, and create space for a powerful turn. If your shirt is too tight across the shoulders or your pants are too bunchy, you won't be able to rotate freely. Choosing apparel with stretch fabric, like Gary does, is an equipment choice that directly impacts your ability to perform a proper backswing rotation.
On the LPGA Tour, Lexi Thompson has been PUMA's leading lady for years. One of the longest hitters and most popular players in the women’s game, Lexi perfectly embodies the brand's blend of power, style, and athleticism.
Watch Lexi Thompson's swing. After she makes contact, she holds a powerful, picturesque, and perfectly balanced finish position every single time. Her entire body is facing the target, her weight is almost entirely on her front foot, and she could hold that pose all day. This is something every amateur golfer should strive for. An off-balance finish is a sign that something went wrong in the swing sequence. Modern performance apparel, like the kind Lexi wears, helps you get to that position. The stretchy fabrics don't pull or snag as you rotate through, allowing you to fully unwind your body toward the target. Practice rotating all the way through until your belt buckle faces the target and hold your finish until your ball lands. A good finish isn't just for looks, it's the result of a swing that transferred energy efficiently and remained in balance, which is the key to consistency.
You may have noticed that all PUMA athletes play Cobra golf clubs. This is no coincidence. In 2010, PUMA Group acquired Cobra Golf, creating a symbiotic relationship between the two brands. This allows them to offer golfers a complete, head-to-toe performance package, from driver to shoe.
This integration means that technologies and player feedback can be shared seamlessly. The design teams for apparel, footwear, and equipment can work together to create a cohesive look and feel that supports the modern golfer. When a player like Rickie Fowler needs a specific feel from his shoes to work with the ground forces he creates with his Cobra driver, the brands can collaborate to deliver a solution. This holistic approach is a big part of their success.
Inspired by the pros but not sure where to start? Adding PUMA to your wardrobe is simple and can have a real impact on your comfort and confidence on the course.
In short, PUMA sponsors some of the most exciting names in golf, represented by the iconic style of Rickie Fowler and the athletic power of pros like Gary Woodland and Lexi Thompson. Their approach combines tour-proven performance technology with a fresh, modern aesthetic that has made the game more accessible and fun.
While wearing the right apparel can help you swing with more freedom and feel more confident, making smarter decisions on the course is what really builds consistency. For those moments when you aren't sure of the right play or need help with a tricky shot, Caddie AI acts as your personal on-course expert. With Caddie AI, I have a powerful tool that helps with hole strategy, club selection, and even real-time advice from-a photo of a difficult lie, all to help you play smarter and enjoy the game more.
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