Golf Tutorials

What Is the Purse for the Masters Golf?

By Spencer Lanoue
July 24, 2025

The Masters tournament purse has always been one of golf's biggest, and most secretive, annual topics. For 2024, the total prize money hit a record $20 million, with winner Scottie Scheffler taking home a staggering $3.6 million. This article will break down exactly how that money is decided upon, how it's paid out to the field, and the other priceless rewards that come with winning golf's most prestigious event.

Augusta's Secret: How the Masters Purse Gets Decided

Unlike most PGA Tour events that announce their prize money well in advance, Augusta National Golf Club keeps its cards very close to its iconic green jacket. The purse isn’t revealed until the tournament is already underway, typically during the weekend. The chairman of Augusta National makes the announcement, and it often creates a buzz just as big as a Sunday back-nine charge.

So, where does the money come from? It’s not an exact science from the outside looking in, because Augusta National is a private club and isn’t required to disclose its financials. However, we can connect the dots. The purse is a reflection of the tournament's incredible success, fueled by several major revenue streams:

  • Merchandise: If you've ever tried to buy a Masters-logoed polo or hat, you know it's only available on-site during Masters week. This exclusivity drives billions (yes, billions) in merchandise sales in just one week.
  • Television Rights: While Augusta National gets surprisingly little from its domestic broadcast partners like CBS and ESPN - a move designed to maintain complete control over the telecast - the international broadcast rights are a significant source of income.
  • Concessions: Famous for their pimento cheese sandwiches and low prices, the concessions are a beloved part of the Masters experience, adding another stream of revenue from the thousands of patrons on the grounds.

The club reinvests a majority of this income back into the tournament, the course, and, you guessed it, the prize fund. As revenues have soared, so has the purse, climbing from respectable to astronomical over the decades.

The Payout Breakdown: Not Just a Winner-Take-All Affair

While the winner's check gets all the headlines, every professional golfer who makes the cut at the Masters takes home a piece of the prize. Getting paid at Augusta is a career accomplishment. The tournament follows a model similar to standard PGA Tour events, but it has its own unique flavor.

Leaderboard Payouts for the 2024 Masters

To give you a real-world example, here's a look at the player payout for the top finishers at the 2024 Masters, based on the $20 million total purse:

  • Winner: $3,600,000 (18%) – Scottie Scheffler
  • 2nd Place: $2,160,000 – Ludvig Åberg
  • T-3rd Place: Each player received $1,040,000 – Collin Morikawa, Tommy Fleetwood, Max Homa
  • T-6th Place: Each player received $695,000 – Cameron Smith, Bryson DeChambeau
  • 8th Place: $620,000 – Xander Schauffele
  • T-9th Place: Each player received $540,000 – Will Zalatoris, Tyrrell Hatton, Patrick Cantlay

The payouts continue like this all the way down the leaderboard. The 50th-place finisher still walked away with a respectable $50,400. Even the professional players who miss the cut receive $10,000 to help cover their expenses - a gesture of respect from the club.

How Ties Are Handled

Golf leaderboards are often filled with ties, and Augusta has a fair way to split the money. When players are tied, the prize money for those spots is added together and then divided equally among the tied players. For example, since three players tied for third place in 2024, the money for 3rd, 4th, and 5th was combined and divided by three. This ensures a fair and transparent distribution for everyone who played well.

What About the Amateurs?

The Masters has a rich history of celebrating amateur golf, famously co-founded by the legendary amateur Bobby Jones. Multiple amateurs are invited to compete each year, and if they make the cut, they stand side-by-side with the pros on the leaderboard. However, due to the rules of amateur status, they cannot accept any prize money. Their reward is the experience, the honor, and, for the low amateur who completes all 72 holes, the much-coveted Silver Cup.

A Journey Through Time: The Growth of the Masters Purse

Seeing today’s massive purse in its proper context requires a trip back in time. The financial prize at the Masters has mirrored the growth of professional golf itself.

  • 1934: Hootin’ Horton Smith won the inaugural Augusta National Invitational and took home $1,500 from a total purse of $5,000.
  • 1958: Arnold Palmer captured his first green jacket and the winner’s share broke five figures for the first time, earning him $11,250.
  • 1981: Tom Watson’s win came with a check for $60,000, as the total purse reached $365,000.
  • 2001: When Tiger Woods completed the "Tiger Slam," he became the first winner to earn over a million dollars, banking $1,008,000 from a $5.6 million purse. His rise in popularity directly fueled the meteoric increase in prize money.
  • 2024: The purse hit a record $20,000,000, with Scottie Scheffler taking home $3.6 million, an amount more than the entire tournament purse from just a decade ago.

More Than Money: The Priceless Perks of Winning The Masters

The money is life-changing, but what makes a Masters victory legendary are the prizes that have no price tag. Here’s what the champion receives beyond the hefty bank transfer:

The Green Jacket

It's the most iconic prize in golf. The green jacket symbolizes victory and inclusion into one of the world's most exclusive clubs. The winner receives his jacket inside Butler Cabin just after the final putt drops and is then presented with it again in a public ceremony. He can take it home for one year, but afterward, it must remain at Augusta National in the Champions Locker Room, ready for him whenever he returns.

The Masters Trophy

An often-overlooked but stunning prize, the Masters Trophy is a sterling silver replica of the Augusta National clubhouse. The permanent trophy remains at the club, but the winner receives a full-size sterling replica to keep.

Lifetime Exemption to The Masters

This may be the greatest prize of all. The a Masters champion never has to worry about qualifying again. They have an invitation waiting for them every single year for the rest of their life. This is why you see legends like Fred Couples, Tom Watson, and Vijay Singh teeing it up long past their competitive peaks - it’s an honor they’ve earned for life.

Other Major Perks

A Masters win is a golden ticket to the rest of the golf world. The victory includes:

  • A five-year exemption on the PGA Tour.
  • Five-year exemptions into golf's other three major championships: the U.S. Open, The Open Championship, and the PGA Championship.
  • A five-year exemption into The Players Championship.
  • Hundreds of FedExCup points (750 in 2024) that virtually guarantee a spot in the season-ending Tour Championship.

Final Thoughts

The Masters purse is far more than just a dollar amount, it's a reflection of the tournament's history, prestige, and quiet power in the world of golf. From its humble beginnings to today's record-breaking sums, the prize money at Augusta is a testament to the event's unmatched success, with a payout structure that rewards every professional who makes the weekend.

Understanding the strategy behind the tournament is fun, but applying that same level of thinking to your own game is what truly leads to improvement. While navigating Augusta's tricky greens is one thing, figuring out your own course management on a Sunday morning is another. For that, Caddie AI can act as your personal course strategist and on-demand coach. Whenever you're stuck between clubs, facing a tough lie, or just need a simple plan for the hole, you can get instant advice right from your pocket. We make it easy to play smarter and with more confidence, turning uncertainty into a clear plan on every shot.

Spencer has been playing golf since he was a kid and has spent a lifetime chasing improvement. With over a decade of experience building successful tech products, he combined his love for golf and startups to create Caddie AI - the world's best AI golf app. Giving everyone an expert level coach in your pocket, available 24/7. His mission is simple: make world-class golf advice accessible to everyone, anytime.

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