Thinking about turning your passion for golf into a side gig or even a full-time career as an influencer? It’s absolutely possible, but it takes more than just a good swing and an Instagram account. This guide will walk you through the practical steps to find your unique voice, create content that people actually want to watch, and build an authentic community around your love for the game.
The first step isn't to start filming, it's to start thinking. The golf content space is growing fast, and trying to be a generic "golf personality" is a ticket to getting lost in the noise. To stand out, you need a specific angle. Your niche is what makes you different. It's the reason someone will follow you instead of the thousand other golfers on their feed. This isn't just about playing to your strengths, it’s about sharing a specific journey or perspective that resonates with a particular type of golfer.
Think about what you're genuinely passionate about within the game. Do you love the grind of getting better? Are you a gear-head who obsesses over the latest tech? Or maybe you're more interested in the lifestyle and fashion that surrounds golf. Being authentic here is everything. If you're a 20-handicap, your audience will appreciate your honest journey to breaking 90 far more than you pretending to be a scratch player. Authenticity builds trust, and trust builds community.
To get you thinking, here are a few potential niches you could own:
Pick one lane and go deep. You can always broaden your focus later, but start by becoming the "go-to" person for that one specific thing.
Once you’ve settled on your niche, it's time to build your home base. This means setting up your profiles for success and getting the right gear without assuming you need a Hollywood-level budget.
You can't be a master of all platforms from day one. It's better to be great on one than mediocre on four. Choose your main battlefield based on your niche and content style.
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My advice? Start with one primary platform (like YouTube for deep dives) and use a secondary one (like Instagram) to share highlights and engage with your community daily.
Your profile is your digital business card. Make it count.
You absolutely do not need thousands of dollars in camera gear. The a smartphone in your pocket is more than capable of shooting high-quality video. What's more important than camera quality is clean audio and stable video.
Your content is the lifeblood of your brand. Every post should aim to do one of three things for your audience: educate, entertain, or inspire.
The best influencers mix these formats to keep their feed interesting and valuable.
Today’s audiences can spot a fake from a mile away. Don't try to be Paige Spiranac or Rick Shiels. Be you. The single best way to connect with people is to be authentic. That means sharing the duffed chips, the shanks, and plugged bunker lies along with the perfectly striped drives. We all hit bad shots. Talking about them makes you human and relatable. Lean into who you are, what your game actually looks like, and share your genuine passion. That's a connection that you can't fake.
Consistency is vital for two reasons. First, the algorithms on social platforms favor creators who post regularly. Second, it trains your audience to know when to expect new content from you. You don’t need to post five times a day. Choose a realistic schedule that you can stick to, whether it's three videos a week or one big YouTube video on Sundays. Consistency shows you’re serious and builds momentum.
Creating great content is only half the battle. Now you need to get it in front of the right people. Growth is about actively building your community, not just passively waiting for followers to show up.
Social media is a conversation, not a broadcast. When someone takes the time to leave a comment on your video, reply to them! Answer questions in your DMs. Go to other golf creator's posts (in your niche!) and leave thoughtful comments. This isn't about spamming "Follow me!" It's about being an active, helpful member of the golf community. The more you give, the more you'll get back.
Collaboration is one of the fastest ways to grow. Find another aspiring golf creator with a similar following and persona. Suggest playing a match for a YouTube video, doing a joint Instagram Live, or even just shouting each other out in your stories. This exposes your content to a new, relevant audience that is likely to enjoy what you do.
Let's be real: this is a goal for many. But it’s the final step for a reason. You can't monetize an audience that you haven't built yet. Focus on providing value and building a community first, and the money will follow.
When the time is right, there are several ways to earn an income:
Start small, be professional in your communication, and always prioritise brands that align with your authentic voice.
Becoming a golf influencer is a marathon, not a sprint. It's built on a foundation of a well-defined niche, a commitment to creating consistent, high-value content, and a genuine desire to engage with and build a community. Focus on being the most authentic, helpful, and entertaining creator in your specific lane, and you'll build something you can be proud of.
To create standout educational content, you need deep, accessible knowledge about the game at your fingertips. For that, we built Caddie AI. You can use it to get instant, pro-level answers to complex golf questions, develop smart course strategies for your vlogs, or break down tricky shot situations for your audience, making you a more knowledgeable and valuable creator.
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