Golf Tutorials

How to Pure a Golf Club

By Spencer Lanoue
July 24, 2025

Crisply striking a golf ball and watching it soar exactly as you imagined is the best feeling in the game. That sensation of effortless power, the quiet thump of a perfectly compressed shot - that's what we call puring it. This isn't about swinging out of your shoes, it's about sequence and contact. This guide will walk you through the key areas you need to focus on to start finding the center of the clubface more often and achieve that pure strike.

What Does "Puring It" Truly Mean?

Before we build the swing, let's understand the goal. Puring an iron shot means your clubhead is still traveling slightly downward when it makes contact with the ball. You are hitting the ball first, and then the turf second. This squeezes the ball against the clubface, generating incredible speed and a stable flight. It’s what creates that perfect, buttery-soft divot that starts an inch or two in front of where your ball was sitting.

Amateurs often try to "help" or "scoop" the ball into the air. This instinct is the number one killer of pure contact, leading to thin shots (hitting the ball's equator) or fat shots (hitting the ground first). To pure the ball, you have to trust the loft built into your club to do the lifting for you. Your job is to compress it.

Step 1: The Foundation For a Pure Strike

You can't build a good swing on a shaky foundation. If your grip and setup are off, you'll spend the entire swing trying to compensate for them, making a pure shot nearly impossible. It's often the most boring part to practice, but it's a non-negotiable for consistent ball striking.

The Overlooked Importance of Your Hold

Your hands are your only connection to the golf club, making your hold the steering wheel for your shot. An improper hold forces you to make complex adjustments during the swing to get the clubface back to square at impact.

  • Go for Neutral: For a right-handed golfer, an easy checkpoint for your left hand (top hand) is to see the knuckles of your index and middle finger when you look down. The "V" formed by your thumb and index finger should point towards your right shoulder.
  • Right Hand On Top: The right hand (bottom hand) should cover the thumb of the left hand. Its own "V" should also point up toward your right shoulder.
  • Find What's Comfortable: Whether you interlock, overlap, or use a ten-finger style doesn't matter nearly as much as the positions of your palms. Choose the style that feels most secure and unified. The initial weirdness is normal, the hold for golf is unlike holding anything else.

Build an Athletic and Balanced Setup

Your posture powers your swing. A weak, slumped position kills your ability to rotate.

  1. Bend from the Hips: Once you've set the club behind the ball, stand up straight and then tilt forward from your hips, not your waist. Push your rear end back until your arms can hang comfortably and naturally below your shoulders.
  2. Slight Knee Flex: Soften your knees. You shouldn't be squatting, but your knees shouldn't be locked either. You want to feel balanced and ready for athletic movement, like a shortstop waiting for a ground ball.
  3. Mind Your Ball Position: For pure iron shots, consistency here is vital. As a general rule, with a wedge or short iron, the ball should be in the very center of your stance. As you move to your mid and long irons, the ball should move slightly forward, maybe a ball or two, but it should never be further forward than your lead armpit for a standard iron shot from the fairway.

Step 2: A simple, Rotational Backswing

Golfers get so tied up in complicated backswing positions. You can simplify it by thinking of one thing: turn. The backswing is a rotation of your torso, not a lifting of your arms.

Imagine you're standing inside a large barrel. As you start your backswing, the primary goal is to turn your chest and shoulders away from the target while staying within the confines of that barrel. Don't sway away from the target, rotate around your spine.

The arms and club will naturally be pulled up and around your body by this rotation. A slight wrist hinge will happen on its own due to the weight and momentum of the clubhead. Don't force it. The simpler you keep this thought - "turn back" - the easier it will be to sync up your body and set yourself up for a powerful downswing.

Step 3: The Moment of Truth - Your Downswing

This is where pure contact is made or lost. You've coiled your body in the backswing, and now you need to unwind it in the right order. The biggest mistake golfers make is starting the downswing with their arms and shoulders, which causes a steep, "over-the-top" motion that leads to slices and mishits.

The Secret Sequence

The downswing should start from the ground up.

  1. Pressure Shift: As your backswing finishes, the very first move of your downswing is a subtle shift of pressure into your lead foot. Before your shoulders or arms unwind, your hips begin to open gently toward the target. This small move is the secret ingredient that drops the club into the right "slot" to attack the ball from the inside.
  2. Unwind the Body: Once that pressure is forward, you can now unleash the rotation of your torso and hips that you stored up on the backswing. The arms and club will feel like they are just along for the ride, being pulled powerfully through the impact zone.
  3. Hands Lead the Way: Because you shifted your weight and iniciated the swing with your lower body, your hands will naturally be ahead of the clubhead at impact. This is the hallmark of a pure, compressed strike. This position delofts the club slightly, creating that driving, penetrating ball flight every good player has. You are not trying to scoop the ball. You are driving the clubhead down and through the ball's position.

Step 4: The Proof is in the Finish

An unbalanced finish is a clear sign that something went wrong in your swing sequence. If you're falling backward or to the side, it often means you didn't commit to the shot and transfer your weight correctly.

A good swing flows into a full, balanced finish. At the end of your swing, you want to see:

  • Nearly all of your weight (90%+) on your left foot (for righties).
  • Your right heel completely off the ground, with just the toe providing some balance.
  • Your chest and belt buckle pointing at or even left of the target.

Finishing in this 'showcase' pose isn't for looks, it's confirmation that you have rotated fully through the shot and transferred all your energy toward the target.

Two Drills to Groove That Pure Strike

Understanding these concepts is one thing, feeling them is another. Here are two simple drills to help engrain the sensation of compressing the golf ball.

1. The Towel Drill: Place a small towel or a headcover about six inches behind your golf ball. Your goal is to swing and hit the ball cleanly without touching the towel. This drill gives you instant feedback. If you hit the towel, you know your swing bottomed out too early - a fat shot in the making. It forces you to shift your weight forward and make that ball-first a-nd-downward st-rike.

2. 9-to-3 Swings: Take a mid-iron and make swings where you only take the club back until your left arm is parallel to the ground ("9 o'clock") and finish with your right arm parallel to the ground ("3 o'clock"). Remove any thought of power. Your only focus is to feel your weight shift to your front foot and make a crisp, clean strike, brushing the grass after the ball. This drill isolates the most critical part of the swing and helps you find a repeatable impact position.

Final Thoughts

Puring a golf ball isn't a mystical art. It comes from understanding that a great swing is a sequence, built on the foundation of a solid setup and powered by the rotation of your body. By focusing on shifting your weight correctly and trusting the loft of the club, you will naturally create that awesome feeling of compression more and more often.

Perfecting these mechanics takes time and feedback. That's why we built tools to provide clarity when you need it most. When you’re on the course facing a tricky downhill lie and aren't sure how to adjust your setup for a pure strike, you can get instant guidance from Caddie AI. By analyzing your situation, we help take the guesswork out of difficult shots, so you can build the confidence to swing freely and make your best contact.

Spencer has been playing golf since he was a kid and has spent a lifetime chasing improvement. With over a decade of experience building successful tech products, he combined his love for golf and startups to create Caddie AI - the world's best AI golf app. Giving everyone an expert level coach in your pocket, available 24/7. His mission is simple: make world-class golf advice accessible to everyone, anytime.

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