The short answer is that XXIO (pronounced zek-see-oh) golf clubs are made by the Japanese company Dunlop Sports Co. Ltd. However, knowing the name of the manufacturer only scratches the surface of what makes these clubs so unique. This article peels back the layers on the company behind XXIO, explores the design philosophy that sets them apart from every other brand, and helps you understand if their approach to making golf easier is the right one for your game.
While Dunlop Sports is the direct manufacturer, it's also part of a much larger, highly respected golf equipment family. Dunlop Sports is a subsidiary of Sumitomo Rubber Industries (SRI), a global giant in the tire and rubber industry with a deep heritage in golf. If that name sounds familiar, it should. SRI also owns two other major golf brands: Srixon and Cleveland Golf.
This isn't just a random collection of brands. It's a calculated, three-pronged strategy designed to serve every type of golfer:
Think of it as a powerhouse R&D stable. The same engineering prowess and manufacturing excellence that goes into a tour-proven Srixon iron or a PGA Tour-winning Cleveland wedge is channeled into creating XXIO clubs. The difference isn't in quality, it's in the design philosophy and the target player.
As a golf coach, I spend a lot of time talking about creating speed and power. Most equipment manufacturers are in an arms race, designing clubs to help fast-swinging golfers squeeze out a few more miles per hour. XXIO plays an entirely different game. Their core philosophy is built around a single concept: effortless performance.
They aren't trying to help a 115 mph swing become a 118 mph swing. They're trying to help an 85 mph swing feel as easy as possible, generate maximum distance from that speed, and find the center of the fairway time and time again. They accomplish this by attacking club design from a unique perspective, focusing on making the club itself easier to swing.
Everything about an XXIO club is light. The head, the shaft, and even the grip are engineered to reduce the overall static weight of the club. The logic is simple physics. If you have to exert less energy to get the club from the address position to impact, you can swing it faster without "swinging harder." It's a smoother, more repeatable way to generate clubhead speed for someone who may not have the physical strength or flexibility they once did.
Where most companies talk about "head MOI" (Moment of Inertia) to measure forgiveness on off-center hits, XXIO focuses on what they call "Swing MOI." This is about the total effort required to swing the club around your body. By making the entire system lighter, they lower the Swing MOI, effectively reducing the force your body needs to generate to make a proper, full golf swing. For the target golfer, this is a game-changer that reduces fatigue and promotes a more fluid tempo.
XXIO's commitment to "easy" isn't just about making things lighter. They incorporate several proprietary technologies that work in harmony to make the clubs both long and remarkably forgiving for their intended player.
This is arguably XXIO's signature technology and one of the most brilliant an-athlete solutions in golf. They place a small brass and rubber weight in the butt end of the shaft, right under your hands. This sounds counterintuitive - why add weight to a lightweight club? This small amount of mass acts as a counterbalance. It raises the balance point of the entire club, making it feel even lighter and easier to control during the takeaway and transition.
From a coaching perspective, this directly translates into a more consistent backswing. The counterbalance encourages a smoother takeaway and helps guide the club into the optimal position at the top without you even realizing it. The result is a swing path that drops into the slot more consistently on the downswing for straighter, more reliable shots.
Featured on their drivers, fairway woods, and hybrids, ActivWing uses clever aerodynamics to stabilize the clubhead. Think of it like the principles that keep an airplane steady in the air. Two airfoil-like sections on the heel side of the clubhead create a small amount of lift during the first half of the downswing. This subtle aerodynamic force helps guide the face into a squarer position at impact and minimizes the natural gear effect that can lead to slices.
The practical benefit is a tighter dispersion pattern. Instead of a wide miss left or right, the ActivWing helps turn those misses into playable shots that are closer to the intended target line, keeping you in play far more often.
Face technology is a huge selling point for every manufacturer. XXIO's Rebound Frame is their version, and it's built like a trampoline within a trampoline. They alternate layers of flexible "Flex Zones" with rigid "Rigid Zones" throughout the face and body of the clubhead. When the ball makes contact, these zones compress and decompress in sequence, creating a multiplying effect on the energy transferred back into the ball.
What this means for you is a significantly larger sweet spot. Whether you hit it perfectly in the center, or a little toward the toe or heel, the Rebound Frame helps maintain impressive ball speed. For a moderate-speed player, preserving that ball speed on mishits is the difference between carrying a trap and landing safely in the fairway.
This is the most important question. XXIO equipment is a premium investment, and it’s critical to know if you are the golfer they designed these clubs for. My advice is to be honest about your game and your swing.
To further tailor their offerings, XXIO has two distinct primary lines you'll see in golf shops.
XXIO clubs are masterfully crafted by Dunlop Sports, part of the Srixon and Cleveland golf family. They are engineered from the ground up with a singular focus: using cutting-edge lightweight technology to deliver effortless distance and forgiveness specifically for golfers with moderate swing speeds.
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