Golf Tutorials

What Golf Brands Do the Pros Use?

By Spencer Lanoue
July 24, 2025

Ever notice how professional golfers have a bag full of clubs from different companies? It’s not random. Every single club is hand-picked for a specific job. This guide breaks down the most popular golf brands the pros turn to, from the driver to the putter, explaining exactly why they make these choices and how you can apply their thinking to improve your own equipment setup.

Why Don't Pros Just Use One Brand?

While some golfers, like Jon Rahm with Callaway or Rory McIlroy with TaylorMade, have comprehensive "head-to-toe" contracts, many of the world's best work with a more flexible approach. A player might have a contract for a specific number of clubs (say, 10 or 13), leaving a few spots open in the bag. These open spots allow them to play whatever performs best, regardless of the brand stamped on it.

This has led to the rise of the "equipment free agent," a player with no contract who can mix and match at will. Patrick Cantlay is a great example, often gaming Titleist woods, Mizuno irons, and a Scotty Cameron putter. For a pro, shaving off a single stroke per tournament can be worth millions, so they are relentless in their search for optimal performance. The lesson here? Loyalty is to lower scores, not logos.

The Driver: The Search for Maximum Distance and Forgiveness

The modern professional is an athlete, and the driver is their weapon of choice for a full-throttle assault on the golf course. They hunt for a blend of blistering ball speed, low spin for more rollout, and enough forgiveness to keep a slight mishit in the fairway. The manufacturers know this, and the battle for dominance on tour is fierce.

Popular Brands & Models:

  • TaylorMade: The Qi10 series, a successor to the incredibly popular Stealth line, is everywhere. Scottie Scheffler and Rory McIlroy both put the low-spin Qi10 LS model in play.
  • Titleist: The TSR lineup (TSR2, TSR3, TSR4) is a direct competitor. Players appreciate its classic looks and consistent performance. Justin Thomas and Will Zalatoris are big names playing a TSR driver.
  • PING: Always the champion of forgiveness, PING's G430 MAX and LST models are favored by players who demand stability and consistency off the tee, like Viktor Hovland.
  • Callaway: The Paradym Ai Smoke series can be seen in the bags of Xander Schauffele and Jon Rahm, offering another powerful combination of speed and high-level forgiveness.

Your Takeaway: You might not swing at 120+ mph, but the tech that helps a pro also helps you. Look at the same brand families they use. While Scottie Scheffler uses the low-spin Qi10 LS, you might find more success with the more forgiving Qi10 MAX. You get the same core technology but tailored for more consistent flight.

Fairway Woods & Hybrids: The Versatility Clubs

Pros see fairway woods and hybrids as the ultimate multi-tools. They need a club that can hit a high, soft-landing approach into a par-5, a low, running tee shot on a tight par-4, and a reliable shot from a tricky lie in the rough. Because of this, you’ll often see veterans holding onto older, trusted models for years - if it works, it works.

Popular Brands & Models:

  • TaylorMade: The Qi10 and previous Stealth 2 models are incredibly popular due to their hot faces and versatility from the tee and the turf. Collin Morikawa and Dustin Johnson are longtime TaylorMade fairway wood players.
  • Titleist: The TSR2 and TSR3 fairway woods are celebrated for their classic shape and predictable ball flight, something pros value highly.
  • PING: The G430 fairway woods and hybrids are easy to launch high, making them a favorite for players needing help holding greens from long range.

Your Takeaway: A forgiving fairway wood can be the most valuable club in your bag. Don't be afraid to experiment with different lofts. Many amateurs would benefit from swapping their hard-to-hit 3 or 4-iron with a higher-lofted 5-wood or a hybrid. It’s about finding the club that makes those long approach shots easier, not harder.

Irons: The Scoring Tools

This is where pros make their money. Consistency is everything. They need to know that their 7-iron will fly exactly 185 yards, not 182 or 188. Because of this, most pros favor irons that prioritize feel and control over the maximum distance you see advertised to amateur players.

Popular Brands & Models:

  • Titleist: For decades, Titleist has been a go-to for the best ball-strikers. The 620 MB (a pure muscle-back blade) and the T100 (a small players-cavity) are their tour staples used by players like Jordan Spieth and Max Homa.
  • TaylorMade: Following the blueprint set by Tiger Woods' P-7TW irons, the P-7MC and P-7MB models are in the top bags in the world, including Rory McIlroy's and Collin Morikawa's.
  • Mizuno: Renowned for their incredible forged feel, Mizuno irons (like the Pro 241/243 series) are often seen in the bags of "feel" players and equipment free agents, like Cameron Smith.
  • Srixon: A brand on the rise, Srixon's ZX7 Mk II irons have gained a massive following for their clean look and buttery feel, used by major winners like Shane Lowry.

Your Takeaway: Be honest with yourself about your ball-striking. While a thin, forged blade looks amazing, a slightly larger players-cavity back iron (like a Titleist T200 or TaylorMade P-790) offers far more forgiveness. You still get a great feel, but your mishits will end up much closer to the green.

Wedges: Precision Around the Greens

Inside 125 yards, a pro is thinking about making the shot, not just getting it on the green. This demands wedges that produce maximum spin and offer extreme versatility for different lies and bunker conditions. This is the one club category more dominated by a single brand than any other.

Popular Brands & Models:

  • Titleist Vokey: Owned by Master Craftsman Bob Vokey, Titleist wedges are the gold standard. A quick look in a pro's bag reveals that a majority of them use a Vokey wedge. The sheer number of available loft and sole grind combinations allows for precise fitting.
  • Callaway Jaws: A strong competitor that emphasizes an aggressive design for maximum "bite" and spin.
  • PING Glide: Known for their forgiveness and feel, they are a solid option for those looking for something different.

Your Takeaway: Pay attention to sole grinds! This is pro-level customization available to everyone. A "grind" is the shaping of the sole of the wedge, which affects how it interacts with the turf. A player with a steep swing or who plays in soft conditions needs a different grind (likely a wider sole with more bounce) than a player with a shallow swing who plays on firm ground. Getting a simple wedge fitting can transform your short game.

The Putter: The Money Maker

Putting is personal. There is no right or wrong style, which is why you see such an incredible variety of putters on tour. Some players stick with one trusted flatstick for their entire career, while others switch frequently looking for a spark. Performance here is about what looks good to your eye and feels good in your hands.

Popular Brands & Models:

  • Titleist Scotty Cameron: The most famous name in putters. His timeless "Newport" blade designs, inspired by the PING Anser, are iconic. Tiger Woods won 14 of his 15 majors with his Newport 2.
  • Odyssey: Callaway's putter brand is a powerhouse. From the classic 2-Ball design to their Ai-One line, Odyssey has a huge presence and a reputation for constant innovation.
  • -
    TaylorMade:
    The red Spider mallets started a revolution, and today the Spider Tour line can be seen in the hands of the world's best, like World #1 Scottie Scheffler. -
    Specialists:
    Brands like L.A.B. Golf, with their "Lie Angle Balance" technology, and Bettinardi, known for premium-milled putters, also have strong tour followings.

Your Takeaway: Try everything. Forget what you think you *should* be using. Go to a store and roll some putts with blades, mid-mallets, and large mallets. Pay attention to what feels the most stable and makes it easy to aim. The best putter for you is the one that gives you the most confidence.

The Golf Ball: The Center of It All

The golf ball is the only piece of equipment used for every single shot, and the choice is deeply scientific. A pro is looking for the perfect blend of long-game and short-game performance. They need low spin off the driver to maximize distance, but high spin with their wedges for stopping power on the greens.

Popular Brands & Models:

  • Titleist Pro V1 & Pro V1x: The undisputed champion. The Pro V1 family accounts for over 70% of players on the PGA Tour. The standard Pro V1 has a softer feel and a more penetrating mid-level flight, while the Pro V1x is firmer, flies higher, and spins slightly more.
  • TaylorMade TP5 & TP5x: A major competitor, these 5-layer balls are used by stars like Rory McIlroy and offer a similarly distinct feel and flight difference between the standard and "x" models.
  • Callaway Chrome Tour: The newest iteration in the Chrome Soft family, this ball was designed specifically for tour players to provide the speed and control they demand.

Your Takeaway: Find one ball you like and stick with it. Playing a different random ball every hole is one of the biggest consistency-killers for amateur golfers. Models like the Titleist Tour Soft or Callaway ERC Soft provide excellent all-around performance at a more budget-friendly price point, allowing you to develop a consistent feel and predictable ball flight.

Final Thoughts

Tour professionals build their bagspiece by piece, ruthlessly seeking out the best performing club for every shot they face. Learning their logic helps you look beyond marketing and focus on what truly matters: finding equipment that complements your swing and fills your specific needs on the course.

Knowing what gear helps the pros is a great start, but true confidence comes from making the right strategic choice for your game in the moment. That’s what we wanted to help with when we built Caddie AI. Answering your questions or analyzing a tough lie is what I do - giving you an expert second opinion so you can get smart, simple strategic advice or a specific club recommendation right when you're standing over the ball.

Spencer has been playing golf since he was a kid and has spent a lifetime chasing improvement. With over a decade of experience building successful tech products, he combined his love for golf and startups to create Caddie AI - the world's best AI golf app. Giving everyone an expert level coach in your pocket, available 24/7. His mission is simple: make world-class golf advice accessible to everyone, anytime.

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