Chances are, as you’ve watched a PGA Tour broadcast on a Sunday afternoon, you’ve noticed the iconic 3-Stripes logo on a player charging up the leaderboard. Adidas is one of the most recognizable athletic brands on the planet, and their presence in professional golf is as strong as ever. This article breaks down exactly which world-class golfers are sponsored by Adidas, what gear they're putting into play, and what lessons you can take from their equipment choices.
While Adidas has a deep roster of talent, a few names stand out as the pillars of their tour presence. These are the players you’ll see featured in commercials and front-and-center in marketing campaigns, consistently trusting their game to Adidas apparel and, most importantly, its footwear.
Olympic Gold Medalist and perennial major contender Xander Schauffele is arguably the brand's most prominent American ambassador. Known for his powerful, athletic swing and ice-cold demeanor under pressure, Xander's partnership with Adidas feels like a perfect match.
Two-time major champion Collin Morikawa brings a different style to the Adidas family. If Xander is brute force and athleticism, Collin is precision, rhythm, and impeccable control. As one of the best iron players in the world, his swing is a model of buttery-smooth efficiency.
The Swedish sensation who rocketed from college golf to Ryder Cup stardom in a matter of months is now a marquee member of the Adidas team. Ludvig Åberg embodies the future of golf: a powerful, technically sound athlete with incredible potential. Signing him was a major move for Adidas, securing a top-tier European talent for years to come.
Bursting onto the LPGA Tour and winning in her professional debut, Rose Zhang has already established herself as a transcendent talent. As a record-breaking amateur and now a professional star, her partnership with Adidas is a cornerstone of the brand’s commitment to women’s golf.
When you see a player wearing the Adidas logo, what does that sponsorship actually entail? For most head-to-toe athletes like Xander, Collin, and Ludvig, the deal is comprehensive.
It's important to note that these sponsorships do not typically include clubs or the golf ball. Adidas sold off its golf equipment businesses (TaylorMade, Adams Golf) years ago to focus entirely on its strength: footwear and apparel. This focus allows them to pour R&D into creating the best-performing gear to wear, leaving the clubs to the equipment experts.
As a coach, I'm constantly reminding my students: "A great golf swing is built from the ground up." You can have perfect mechanics, but if your feet are slipping or your base isn't stable, you’ll leak power and lose consistency. This is why Adidas’ footwear is so central totheir tour presence.
The Tour360 has been a staple in the golf world for nearly two decades, and the latest iteration, the Tour360 24, continues that legacy. Its main goal is to provide complete performance.
While the Tour360 is king for spiked stability, Adidas' spikeless offerings like the Codechaos and ZG-series cater to players who value comfort and versatility.
Spikeless technology has improved so much that many tour pros now use them in competition. The designs offer excellent traction for most conditions and are more comfortable for walking, making them a great choice for amateur golfers. They often provide a "closer-to-the-ground" feel that many players find enhances their balance and feedback during the swing. Seeing players like Collin Morikawa or Rose Zhang trust a spikeless shoe in a tour event proves a spikeless model is more than enough shoe for your weekend game.
What about former Adidas stars like Dustin Johnson, Sergio Garcia, Joaquin Niemann, and Tyrrell Hatton? The emergence of LIV Golf created a shift. Many of these players, upon joining the new tour, are now required to wear the apparel of their respective LIV teams. While you might still see some of them wearing Adidas shoes - a common practice when a player's footwear contract is separate from their old apparel deal - their head-to-toe partnerships with Adidas ended when they made the switch. This has refocused Adidas' PGA Tour efforts squarely on the powerhouse trio of Schauffele, Morikawa, and Åberg.
Adidas has curated a world-class stable of golfers, from established major champions like Xander Schauffele and Collin Morikawa to phenoms like Ludvig Åberg and Rose Zhang. Their focus is clear: equipping these athletes with performance-driven apparel and, most importantly, footwear like the iconic Tour360 that builds great golf from the ground up.
Watching these incredible athletes perform with such skill can inspire all of us to improve our game. While we can’t all have their flawless swings, our mission with Caddie AI is to give you access to the same kind of tour-level strategic thinking. Having a personal AI caddie lets you analyze a tricky lie, get a smart strategy on a new tee box, or simply ask a question you’ve always wondered about, giving you the confidence to execute your best shot.
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