Getting a tee time at the JCB Golf and Country Club isn't as simple as booking online or picking up the phone, it's one of the most exclusive and talked-about modern courses in the UK for a reason. This article cuts straight to the chase to tell you exactly how access to this masterpiece of a course works. We will cover the direct answer, the legitimate paths to securing a round, why it’s so private, and provide some coaching advice for how to tackle it if you get the incredible opportunity to play.
Let's clear this up right away: JCB Golf and Country Club is not a standard "pay and play" golf course. You cannot call the pro shop, book a public tee time, or find a green fee on their website. It is fundamentally a private club designed with a very specific purpose in mind: corporate hospitality. The entire experience is tailored for guests of the JCB company, its major clients, and its global dealer network.
Think of it less like a commercial golf club aiming to sell as many rounds as possible and more like an extension of the JCB brand itself - an exceptionally high-quality showcase designed to build business relationships. This exclusivity is by design. It allows them to keep the course in absolutely pristine, tour-level condition year-round, as the amount of foot traffic is carefully controlled. So, while you can't technically "pay to play" in the traditional sense, that doesn't mean it's impossible for a determined golfer to walk its fairways.
While the front door might be closed to the general public, there are several side doors that can lead to a tee time. Getting on the course requires leveraging a connection or participating in a specific type of event. Here are the most common ways to play a round at JCB.
This is the main artery for tee times at JCB. The course was built as a thank-you to the company's clientele and a place to host potential business partners. If your company does business with JCB, this is your most likely path. Senior executives and important clients are regularly invited to experience the facility. Similarly, connecting with someone within the vast JCB dealer network could also lead to an invitation to play as part of a corporate day.
This is arguably the most accessible route for a highly-motivated golfer without direct JCB business connections. JCB is very active in supporting various charities, and a four-ball at the golf course is a massively popular auction item at charity galas and events, particularly those run by the NSPCC (National Society for the Prevention of Cruelty to Children), with which JCB has a strong relationship.
Be prepared, these auction items are not cheap. A four-ball can often fetch anywhere from £2,000 to £5,000 or more, depending on the event and the bidders. However, this is one of the few ways to essentially buy your way onto the course while also supporting a fantastic cause.
If you're lucky enough to have a friend or family member who works for JCB, you might be in luck. Employees are sometimes granted a limited number of opportunities to bring guests to the course. This is, of course, entirely at the discretion of the employee and subject to the company's internal policies, but it remains a valid way to receive an invitation.
JCB does offer luxurious on-site lodges for guests, but these are not bookable by the public in the same way a commercial golf resort would operate. These "Stay and Play" experiences are reserved for the same corporate guests who are invited to play the course. You cannot simply book a lodge for a weekend golf getaway. The stay is part of the overall catered experience for JCB's invited guests, an experience that often includes factory tours, fine dining, and, of course, a round of memorable golf.
You might wonder why a company would spend a reported £30 million on a golf course just to keep it so private. The answer lies in its purpose. The course isn't designed to turn a profit on green fees, it’s designed to awe and impress. It’s a statement piece, a tangible representation of JCB's commitment to quality, engineering, and attention to detail. Every blade of grass, ever deep bunker, and every spectacular view is there to create an unforgettable experience for people who are important to the company's business.
By severely limiting the number of rounds played each day, they achieve two things:
This approach elevates the club from a simple golf course to a world-class destination.
If you secure that golden ticket, congratulations! You’re about to play one of the most challenging and stunning courses in England. But a course this grand demands respect and a smart game plan. As a coach, this is what I would tell you to focus on to get the most out of your round.
The course can stretch to over 7,300 yards from the back tees. Do not let your ego choose your tee box. This is not the day to "see what you've got." The course's architect, Robin Hiseman, designed multiple tee options for a reason. Choose a yardage that suits your average driving distance. Playing from the wrong tees will turn a delightful challenge into an exhausting slog, forcing you to hit hybrids and woods into heavily-guarded greens. Play from a forward tee and give yourself a chance to hit some mid-to-short irons on your approach shots.
The iconic hole at JCB is the par-3 17th. It’s a jaw-dropping take on the island green concept, located in a former quarry, an 80-foot drop below the tee box. It’s all carry over water to a huge, undulating green. Here's your strategy:
JCB is strewn with over 150 incredibly deep, visually intimidating pot bunkers. They are the primary defense of the course. Your strategy for the day should revolve around avoiding them at all costs. This means playing conservatively off the tee, often aiming for the widest part of the fairway rather than trying to cut corners for a shorter approach. When you do find one, your mindset should shift from "get it close" to "get it out." Take your medicine, use enough loft to clear the towering face, and blast it onto thePutting surface or even back to the fairway if needed. A bogey is not a disaster, a snowman from a bunker is.
To put it simply, JCB Golf and Country Club operates on an exclusive, invitation-only basis, primarily for corporate guests, meaning a standard pay-and-play round is not an option. Your best avenues for securing a tee time are through a direct business connection with JCB or by winning a four-ball at a high-profile charity auction.
Should you ever find yourself on that first tee, remember that a strategic, course-management-focused approach is the path to enjoyment and a good score. Facing a tough track with so many potential pitfalls is a mental test, and being able to make smart, confident decisions on awkward shots or daunting tee balls is essential. With the right plan, you can take on any challenge, from the deep bunkers at JCB to a tough par 4 at your home course. For support with that strategic side of your game during any round, our app, Caddie AI, is designed to give you that expert second opinion right in your pocket, making smarter golf accessible to everyone.
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