Golf Tutorials

What Is a Golf Club Fitting?

By Spencer Lanoue
July 24, 2025

Ever pull a brand-new driver out of the plastic and feel sure it would fix your slice, only to watch your first shot sail into the right-side trees? It’s a classic golf story, and the problem often isn't your swing - it's that the club was never built for you in the first place. This is where a golf club fitting comes in, a process that custom-tailors your equipment to your unique body and swing. This guide will walk you through exactly what a fitting is, why it's so important for golfers of all skill levels, and what to expect during a session, so you can stop fighting your clubs and start playing with confidence.

What Exactly Is a Golf Club Fitting?

In simple terms, a golf club fitting is the process of getting every specification of a golf club optimized for your individual swing. Think of it like a tailored suit. You could buy a suit off the rack, and it might fit “okay,” but it will probably be a little tight in the shoulders or too long in the sleeves. A tailored suit, however, is built for your exact measurements and moves with you perfectly. It makes you look better and, more importantly, feel more comfortable and confident.

Golf clubs are no different. The standard clubs sold in big retail stores are built for an "average" golfer with an "average" height and "average" swing speed - a person who doesn't actually exist. A club fitter acts as your personal golf club tailor. They use advanced tools like launch monitors combined with their expertise to analyze your swing and build a set of clubs with the precise length, lie angle, shaft, and grip to make you a more consistent golfer.

Why Off-the-Rack Clubs Can Hurt Your Game

As a coach, one of the biggest roadblocks I see for improving golfers is ill-fitting equipment. They spend hours trying to fix a slice, not realizing their clubs are giving them a head start toward that very miss. When your clubs don't match your swing, your body is forced to make unnatural compensations to try and hit the ball straight. Here are the most common culprits:

Incorrect Shaft Flex and Weight

The shaft is the engine of the golf club, and it’s the most important component to get right. If the shaft flex is too stiff for your swing speed, you'll struggle to square the clubface at impact, leading to shots that fly lower and often leak to the right (for a right-handed golfer). Conversely, if the shaft is too whippy or flexible, you'll tend to hit high hooks as the clubhead overtakes your hands. Shaft weight is just as significant, a shaft that’s too heavy can ruin your tempo and rhythm, while one that’s too light can make you feel like you have no idea where the clubhead is during your swing.

Incorrect Lie Angle

Lie angle is the angle between the shaft and the sole of the club at address. Getting this right is vital for accuracy, especially with your irons. If the club’s toe is sticking up in the air at impact (too upright), the face will point left, causing your shots to hook or pull. If the club’s heel is up and the toe is digging into the ground (too flat), the face will point right, leading to pushes and slices. You could make a perfect swing, but if the lie angle is wrong, the ball will not start on your target line.

Incorrect Club Length

If your clubs are too long or too short for your height and posture, you're fighting an uphill battle before you even start your swing. Clubs that are too long force you to stand too tall and away from the ball, leading to a flatter swing and inconsistent contact. Clubs that are too short make you hunch over, restrict your ability to rotate, and often cause you to hit shots thin or on the bottom of the clubface.

Wrong Grip Size

The grip is your only connection to the club, yet it’s often overlooked. A grip that’s too thin for your hands can encourage them to become overly active, leading to hooks. A grip that’s too thick can restrict your wrists from releasing properly, causing you to leave the face open and block shots to the right.

A Step-by-Step Guide to a Club Fitting Session

Walking into a fitting for the first time can feel intimidating, but it’s actually a fun and enlightening process. It’s a collaboration between you and the fitter to find your perfect specs. Here’s what a typical session looks like.

Step 1: The Initial Interview

The first thing a good fitter will do is talk to you. They aren't just trying to sell you something, they want to understand your game. They'll ask questions like:

  • What are your goals? (Break 90, stop slicing, hit it higher?)
  • What are your typical miss-hits? (Thin, fat, right, left?)
  • What do you like or dislike about your current set?
  • Do you have any physical limitations or injuries?

This conversation provides crucial context for the data they’re about to collect.

Step 2: Establishing Your Baseline

Next, you'll warm up and hit some shots with your own clubs. This is not a test! The fitter will have you hit familiar clubs from your bag (usually starting with a 7-iron) on a launch monitor like TrackMan, GCQuad, or Foresight. They are simply gathering baseline data on your swing right now. They'll measure things like clubhead speed, ball speed, launch angle, spin rate, and observe your shot dispersion to see exactly how your current clubs perform for you.

Step 3: Finding the Right Clubhead and Shaft Combo

This is where the real work begins. Based on the interview and your baseline data, the fitter will start building test clubs for you to hit. For example, if you struggle with slicing and need more forgiveness, they might start with a more game-improvement clubhead. Then, they will select a few shaft options with different weights and flex profiles to see which one works best.

You’ll hit a series of shots with each combination. The fitter will be looking at the launch monitor data, but just as importantly, they'll ask for your feedback. “How does that feel compared to the last one?” “Do you feel like you can control that better?” They’re searching for the combination that not only produces the best numbers (higher ball speed, optimal launch/spin) but also feels good in your hands.

Step 4: Dialing in the Details

Once you’ve found a head and shaft combination that works well, the fitter will fine-tune the other variables:

  • Lie Angle: They will apply impact tape to the sole of the iron to see where it strikes the ground. By adjusting the lie angle, they can ensure the club is delivered to the ball perfectly flat, promoting straighter shots.
  • Length: Based on your static measurements (like wrist-to-floor) and how you swing, they will confirm the ideal length for your clubs to promote solid contact.
  • Loft: They may strengthen or weaken the lofts on your irons or driver to optimize your trajectory and ensure you have consistent yardage gaps between each club.
  • Grip: You will try out different grip sizes to find the one that feels most comfortable and gives you the proper control over the clubface.

Step 5: The Final Prescription

At the end of the session, the fitter will show you a side-by-side comparison of the data from your current clubs versus the custom-fit recommendation. The difference is often dramatic - tighter dispersion, better launch conditions, and more ball speed. They will give you a "build sheet" with every single specification, from the exact shaft model to the number of tape wraps under the grip. You are under no obligation to buy the clubs right there. You can take that spec sheet to build the clubs yourself or order them from any retailer.

The Real-World Benefits of a Club Fitting

A fitting isn't just about tweaking numbers on a screen. It has a profound impact on how you play and enjoy the game out on the course.

The biggest benefit is confidence. When you stand over a shot, you are no longer second-guessing if your club is the problem. You know your equipment is perfectly matched to your swing, which frees you to focus on making a good, committed swing.

You’ll also see a dramatic improvement in consistency and accuracy. Because your clubs are no longer fighting you, you won't need to make those aformentioned small, subconscious manipulations to square the clubface. Your swing will become more natural and repeatable, and your decentered hits will perform much better. Your dispersion pattern will shrink, meaning your bad shots end up in the rough instead of the trees, and your good shots end up closer to the pin.

Final Thoughts

A golf club fitting removes the guesswork from your equipment, aligning every club in your bag to help you hit straighter, more consistent shots. It is one of the single most effective things any golfer can do to lower their scores, whether you're a seasoned player trying to gain an edge or a beginner looking to build solid fundamentals from the start.

Once your equipment is perfectly dialed in, the next step is building the confidence to use it effectively on the course. That’s where we can help. With Caddie AI, you have an expert caddie and coach in your pocket, ready to provide on-demand strategy for any hole, offer clear advice when you’re in a tough spot, or answer any question you have about the game. It’s designed to help you make smarter decisions and swing with the same confidence you feel when you know your clubs are perfect for you.

Spencer has been playing golf since he was a kid and has spent a lifetime chasing improvement. With over a decade of experience building successful tech products, he combined his love for golf and startups to create Caddie AI - the world's best AI golf app. Giving everyone an expert level coach in your pocket, available 24/7. His mission is simple: make world-class golf advice accessible to everyone, anytime.

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