If you’ve ever played a friendly match for a few bucks, you've likely heard the term press shouted on a tee box, usually from a player who's just lost a couple of holes. To the uninitiated, it can be confusing, but this simple side bet is one of the most popular and thrilling parts of on-course competition. This guide will walk you through exactly what a press is in golf, how the different variations work, and the unwritten rules of etiquette you need to know before you add it to your own games.
At its core, a press is simply a new, secondary bet that begins during the middle of a round. It’s a way for a player or team who is falling behind in a match to add a fresh layer of competition over the remaining holes. Think of it as hitting the reset button. The original bet isn’t Canceled, it just has a new companion. You’re essentially starting a second match that runs at the same time as the first one.
This is purely a betting term used in match play scenarios and has absolutely nothing to do with a swing mechanic, like a "forward press" you might use in your putting stroke. The goal of the press is to add excitement, give a struggling player a chance to redeem the day (or at least some money), and keep the match interesting all the way to the 18th green.
Understanding the press is easiest with a simple scenario. Imagine you and a friend are playing a heads-up match for $10. After five holes, you find yourself 2 holes down (often called "2 down"). Your game is finally starting to click, but you only have 13 holes left to erase that deficit. This is where the press comes in.
When you are "down" in the match, you have the option to "press" the bet. When you announce the press, a brand new $10 match begins on the nexttee, and it will be contested over the remaining holes of the round.
Critically, the original bet is still very much alive. So, in this scenario, two separate bets are now running concurrently:
This structure allows you to potentially win the new "press" bet even if you lose the original overall match. If you end up winning the pressed portion of the match by 1 hole but still lose the original match by 1 hole, you break even for the day. It's a comeback mechanism fueled by optimism.
While the concept is simple, how and when you can press can vary between different foursomes. These rules are rarely official, they are "house rules" that your group should agree upon before the round starts to avoid any confusion or arguments later on.
This is one of the most common forms. In an "auto-press" game, a press is automatically triggered whenever one side goes a certain number of holes down. The most common trigger is 2 down. So, the moment a player or team loses a hole to go 2 down, a new bet is automatically initiated on the next tee.
For example, if you win the first two holes to go 2 up, your opponent doesn't need to say a word. An automatic press is now active for holes 3 through 18. Clear communication is a must here. Before teeing off on hole #1, just ask, "Are we playing auto-press at 2 down?"
This is the more traditional and a la carte version of the bet. With an optional press, it’s up to the player who is losing to decide if they want to start a new bet. There is no automatic trigger. Generally, a player has the right to press when they are down in the match, but golf etiquette dictates a few things:
Here’s where things can get wild, expensive, and a ton of fun. If a new bet has been pressed and one player gets 2 down in that press, they can then "press the press." This starts a third completely separate bet.
Let's revisit our $10 match. You were 2 down, so you pressed on the 6th hole. Now imagine you also lose holes 6 and 7. At this point, you are 4 down in the original match and 2 down in the first press. On the 8th tee, you could declare another press. You would now have three $10 bets active at once.
Continuing this can lead to a tangled web of wagers. Keeping score accurately is important, so have a designated scorekeeper with a sharp pencil or a good scorecard app.
The best way to enjoy a press is to have a short conversation on the first tee. Here are the questions you and your group should clarify before starting:
✅ Triggers: Is a press automatic at 2 down, or is it always optional? Maybe you only allow a press when someone is 3 down?
✅ Stakes: Is the press always for the same amount as the original wager? Sometimes groups play where subsequent presses are half the value.
✅ Limits: Do you want to cap the number of active presses at any one time? Setting a max of one or two presses can prevent things from getting out of hand financially.
✅ Timing: Can you press at any time you are down, or only at 2-down? Can you press on the back nine?
Clarifying these simple points beforehand ensures everyone is on the same page and can focus on the golf.
Let’s walk through a few holes to see this in action. Player A and Player B are in a $20 match play game with an automatic press at 2 down.
As you can see, the ebb and flow are completely different from a standard match. Suddenly, every hole feels heavy with importance. A player could lose the main bet but still have a profitable day by winning one or two of the presses.
The press is more than just a bet, it's a fundamental part of golf's social and competitive fabric for a few key reasons.
No one likes a runaway match. Whether you're playing for money or just bragging rights, a match that’s decided by the 12th hole is an anticlimax. The press keeps both sides engaged until the very end. It gives the playerwho got off to a slow start a new mountain to climb and an opportunity to salvage the day.
There's nothing like standing on a tee when there are three separate bets on the line. Every swing feels more important, every putt more meaningful. The press ensures that late-round holes aren’t just a formality but are packed with as much, or more, tension than the first few.
We've all been there: you make a sloppy bogey, then a double, and you know you’re leaking oil. Conversely, we've felt our game start to turn a corner a few holes in. Calling a press is an act of faith in your own game - a statement that you believe your fortunes are about to change and you're ready to put your money where your mouth is.
The press is a fantastic device for adding a layer of drama and entertainment to your weekend rounds. It’s a mechanism for hope when you’re down and a perfect way to keep every hole competitive, from the first tee to the last putt. The most important part is to simply talk about the rules with your group before the round begins, ensuring the game stays fun for everyone involved.
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