Chances are you've seen those sleek, black irons with the signature screws dotted around the head and wondered, What's the deal with PXG? Parsons Xtreme Golf, or PXG, arrived on a fairly traditional golf scene with a loud, unapologetic splash and has been a topic of conversation ever since. This article will break down exactly what PXG is all about, from its billionaire founder and his no-compromise philosophy to the unique technology inside their clubs and how it can help your game.
To really understand PXG, you have to start with its founder, Bob Parsons. If that name sounds familiar, it's because Parsons is the tech mogul who founded GoDaddy. A self-made billionaire and a decorated Marine Corps Vietnam veteran, Parsons isn't a man who does things by halves. He’s also a certified golf fanatic, reportedly spending upwards of $350,000 a year on golf equipment, constantly searching for something, anything that would give him an edge and make the game more enjoyable.
The problem was, he was never satisfied. He felt that the clubs from major manufacturers, while good, were all incremental improvements on the same old designs. They were working within traditional budget constraints and tight product release schedules. Parsons had a different idea. In 2014, he decided to build his own company with a simple but radical premise: What if you set out to build the absolute best golf clubs in the world, sparing no expense on research, materials, or manufacturing time? What could you create if performance was the only metric that mattered?
He hired two of PING's most respected club designers, Mike Nicolette and Brad Schweigert, gave them an almost unlimited budget, and told them to go crazy. His only instruction was to create clubs that looked like a blade, felt softer than a forged iron, launched higher, went farther, and felt unbelievably forgiving. He told them not to stop until they had something revolutionary. That bold, "money is no object" directive is the very DNA of PXG.
From the beginning, PXG's mission has been to "design and develop the finest golf clubs in the world." That sounds like pretty standard marketing fluff, but they back it up with a business model that is totally different from the industry standard.
Think about most major golf brands. They operate on a predictable one or two-year product cycle. Every spring, a new driver hits the shelves, whether it’s a monumental leap in technology or just a fresh coat of paint and some new marketing terms. It's a business necessity to keep product moving and retailers' shelves stocked.
PXG threw that entire model out the window. Their philosophy is simple: a new product generation is only released when they can prove, with a launch monitor and real-world testing, that it is measurably better than the last one. There are no deadlines. There are no budget meetings to cut costs on materials. If it takes three years of R&,D to create a driver that's better than its predecessor (which it sometimes has), then that's how long it takes.
As a coach, this is a breath of fresh air. It means when you see a new "GEN" model from PXG, you know it's not just a tweak. It represents a real step forward in their eyes. This approach lets golfers trust that the investment they make is tied to genuine innovation, not just a calendar date. You're buying the result of a fanatical, unhindered pursuit of performance.
So, an unlimited budget is great, but what did it actually produce? PXG clubs are packed with proprietary technology, and two features, in particular, define their design more than any others: the hollow-body construction and those iconic weighted screws.
From the outside, many of PXG's irons have the clean, compact look of a player's iron. But on the inside, they're nothing like a traditional forged blade. Their secret is a hollow-body design. PXG starts with an ultra-thin maraging steel face – one of the thinnest in the golf industry. A thin face acts like a trampoline, flexing at impact to generate serious ball speed and, consequently, a lot more distance.
The problem with a super thin face is that it tends to feel and sound harsh or "clacky." This is where PXG’s secret sauce comes in. They inject the hollow clubhead with a soft, lightweight proprietary polymer. For their latest GEN6 line, they call this XCOR2 technology. Think of it as a shock absorber. This special polymer supports the ultra-thin face, giving it the stability it needs to flex without caving in, all while delivering a surprisingly soft, solid feel at impact. In essence, you get the insane ball speed of a "hot face" game-improvement iron combined with the pure, buttery feel that better players love. It's the best of both worlds.
You can spot a PXG club from a hundred yards away thanks to the distinctive perimeter weighting screws. Many people assume they're just an edgy, industrial fashion statement, but they are a fundamental part of the club’s performance and custom-fitting process. These are not just any screws.
They are made from two different materials:
By arranging these heavy and light screws in precise locations around the clubhead's perimeter, PXG can do some very powerful things. First, moving the mass to the very edges of the clubhead dramatically increases the Moment of Inertia (MOI). In simple terms, a high MOI makes the clubhead more stable and resistant to twisting on off-center hits. If you strike the ball on the toe or heel, you'll see a much smaller loss of distance and accuracy than you would with a less forgiving club.
Even better, a certified PXG fitter can use these screws to dial in a club for your specific swing. For a player who fades or slices the ball, the fitter can put more of the heavier tungsten screws in the heel section of the club. This weight placement helps the toe of the club "release" or close faster through impact, making it easier to square the clubface and hit a draw. For someone who hooks the ball, they can do the opposite. It’s a level of micro-management and customization that's built right into the design of the club.
The biggest myth about PXG is that their clubs are only for tour pros and low-handicap golfers with deep pockets. While their flagship GEN series clubs certainly carry a premium price tag, the brand now offers a full lineup designed for every level of player, from the beginner to the professional.
If you love the PXG story but aren't ready to invest in their top-of-the-line gear, the 0211 series is your perfect on-ramp. These clubs were engineered with a clear goal: to bring PXG's core technologies to a much more accessible price point. You still get key features like the thin face and a form of their groundbreaking hollow-body polymer core, but it's typically housed in a slightly larger, even more forgiving cast body. The 0211 XCOR2 irons, for instance, are exceptionally easy to hit high and straight, offering massive forgiveness for the golfer who is still developing a consistent strike pattern. This is a fantastic way to get performance-first equipment that you can grow with.
The GEN series (we're on GEN6 as of this writing) is PXG's flagship line, where their philosophy of "no compromises" is on full display. Even within this premier lineup, there's something for everyone, usually split into two main models:
PXG is fundamentally a direct-to-consumer and custom-fitting-based company. Bob Parsons built the brand on the idea that to get the most out of world-class equipment, it has to be perfectly dialed in for your specific swing. You can't just grab a set off the rack. A real fitting with experienced professionals is the heart of the PXG experience.
During a fitting, a an expert will look at your swing speed, attach/release pattern, typical miss-hits, and launch monitor data. They will then match you with the right head model (P or XF), the perfect shaft, and then use the perimeter weighting system to fine-tune the club for your tendencies. You come away not just with new clubs, but with equipment that has been scientifically tailored to help mitigate your weaknesses and amplify your strengths. You'd never buy a tailored suit without getting measured first, and the same thinking applies here.
So, there you have it. PXG is far more than just another golf equipment brand. It's a company born from a singular obsession with performance, powered by an R&D process with virtually no limits. From their cutting-edge hollow-body technology to a custom-fitting approach that treats every golfer like a tour pro, every element of PXG is designed to squeeze every last yard of distance and ounce of feel out of a golf club.
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