Golf Tutorials

Why Is It Called the Concession Golf Club?

By Spencer Lanoue
July 24, 2025

The name The Concession Golf Club commemorates one of the single greatest moments of sportsmanship in the history of sports, not just golf. This article will walk you through the incredible story behind the name, detailing the event, the players, and the lasting legacy that inspired the creation of this world-class golf course.

The Setting: The 1969 Ryder Cup at Royal Birkdale

To fully grasp the weight of the moment, you first need to picture the scene. It's September 1969, at Royal Birkdale Golf Club in England. The Ryder Cup, the biennial showdown between the United States and Great Britain, has reached its dramatic climax. The atmosphere is electric, pride, passion, and patriotism are running high. For two days, the best players from both sides of the Atlantic have battled fiercely in foursomes, four-ball, and singles matches.

By the time the final singles match reached the 18th hole on the final day, the impossible had happened. After 31 intense matches, the score was perfectly tied at 15 ½ to 15 ½. The entire competition, the custody of the coveted Ryder Cup trophy, came down to the last match on the course. Everything was on the line.

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Meet the Players: Two Titans Under Pressure

The two men at the center of this incredible drama were not just any competitors, they were titans of the game who represented the heart and soul of their respective teams.

Jack Nicklaus: The Golden Bear

For the American team, there was Jack Nicklaus. Already a multiple major champion an_ at the peak of his powers, Nicklaus was the face of American golf. He was known for his stoic demeanor, immense power, and a mental fortitude that could grind any opponent into submission. He was the undisputed best player in the game, a figure who commanded respect just by stepping onto the first tee.

Tony Jacklin: The British Lion

Representing Great Britain was Tony Jacklin. He was not just another player, he was a national hero. Just two months earlier, Jacklin had won The Open Championship, becoming the first British player to do so in 18 years. The entire country was behind him, and he carried the immense pressure of their hopes on his shoulders throughout the Ryder Cup. He was a fiery, talented, and determined competitor playing with a home-crowd advantage that was palpable.

The stage was set for an epic conclusion, with the two biggest stars of the event squared off in the anchor match to decide it all.

The Final Hole: A Masterclass in Pressure Golf

As Nicklaus and Jacklin stood on the 18th tee of their singles match, they knew exactly what was required. Whoever won this final hole would win the Ryder Cup outright for their team. A tie on the hole would mean a tie for the overall event, resulting in the U.S. retaining the cup as defending champions. For Great Britain, it was win or go home empty-handed.

The 18th at Royal Birkdale is a demanding par-4. Both players hit solid drives, finding the fairway. The pressure continued to mount with every spectator's gaze fixed upon them. Both players then hit spectacular approach shots. Nicklaus put his ball within about 5 feet of the hole. Feeling the heat, Jacklin responded brilliantly, hitting his approach shot to just 2 feet from the cup. It looked as though Jacklin had the upper hand, with his ball resting closer and his opponent facing a very tricky, missable putt.

Jack Nicklaus, however, was no stranger to pressure. As a golf coach, I often tell my students that the greats have a way of sharpening their focus when the stakes are highest. Nicklaus walked up to his 5-foot putt, a putt that would ripple through golf history, and calmly rolled it into the center of the cup for birdie. It was a clutch performance of the highest order.

The crowd roared, but the pressure had now shifted squarely back onto Tony Jacklin. He faced a short, 2-foot putt to tie the hole and, more importantly, secure a tie for the entire Ryder Cup. A miss was inconceivable to the home fans, but under this brand of suffocating pressure, even the shortest putts can feel like they're miles long.

"The Concession": An Unforgettable Act of Sportsmanship

As Tony Jacklin prepared himself to putt, something remarkable happened. In a spontaneous act of sportsmanship that no one saw coming, Jack Nicklaus walked over, bent down, and picked up Jacklin's ball marker. He conceded the putt.

For those unfamiliar with match play, "conceding" a putt means you are giving your opponent the shot. You're saying, "I'm sure you would have made that, so you don't need to hole it." It’s common for longer putts or in casual play, but with the Ryder Cup hanging in the balance, conceding even a 2-foot putt was unheard of. It effectively surrendered the American chance for an outright victory.

With his gesture, Nicklaus sealed a 16-16 tie in the Ryder Cup - the first tie in the event's history. As he picked up the marker, Nicklaus put his arm around a stunned Jacklin and said,

“I don’t think you would have missed that, Tony, but I wasn’t going to give you the chance, either.”

The Aftermath and its Soaring Significance

This single, selfless act became an enduring symbol of golf's highest ideals. In a moment when competitiveness and national pride were at their absolute peak, Nicklaus chose sportsmanship and respect over the chance for a win. He recognized the immense pressure on Jacklin and felt that such a great competition did not deserve to be decided by a potential miss on a short putt.

Sam Snead, the American captain, was reportedly not thrilled with the decision at first. The win was right there for the taking. But Nicklaus's action resonated far beyond the confines of the team room. It demonstrated a profound respect for his opponent and for the game itself. He understood that how you play the game - the integrity and honor you bring to it - matters just as much as the final score. This moment helped elevate the Ryder Cup from a simple competition to a beacon of international goodwill and camaraderie.

For Jacklin, it was a moment of immense relief and recognition. He later said he was proud of how he played and that a tie felt like the right result. The bond between the two players was forever forged in that moment on the 18th green.

From Legendary Moment to Legendary Golf Club

Decades passed, and the story of "The Concession" only grew in stature, becoming a foundational piece of golf lore passed from one generation to the next. The friendship between Jack Nicklaus and Tony Jacklin remained strong throughout their careers and beyond. When the opportunity arose to collaborate on a golf course design, it was only fitting that their project would pay homage to their shared history.

In 2006, The Concession Golf Club opened in Bradenton, Florida. It was a joint design effort between Jack Nicklaus and Tony Jacklin. The name was chosen deliberately to serve as a perpetual tribute to that legendary moment of sportsmanship from the 1969 Ryder Cup.

Just as that final match was a true test of skill and nerve, the golf course itself was designed to be a formidable challenge. It is not an easy course. The fairways are demanding, the greens are complex, and strategic thinking is required on every shot. The course embodies the spirit of championship golf - rewarding great shots and penalizing mistakes, just as Royal Birkdale did for Nicklaus and Jacklin all those years ago.

The club's logo even features both the American and British flags, a nod to the Ryder Cup heritage. The entire essence of the property is built around this central theme: that fierce competition and ultimate sportsmanship can, and should, go hand in hand.

Final Thoughts

The Concession Golf Club is named for Jack Nicklaus's incredible gesture of sportsmanship at the 1969 Ryder Cup, where he conceded a short putt to Tony Jacklin, resulting in the Ryder Cup's first-ever tie. It stands as a timeless monument to the idea that honor and respect are just as important as victory.

While moments like "The Concession" are a reminder of the beautiful human element of golf, mastering the strategic situations that lead to them is a lifelong pursuit. Making smarter, more confident decisions under pressure is what separates good shots from great ones. With Caddie AI, you can get instant, expert-level strategic advice for any situation on the course, helping you navigate tricky holes, choose the right club, or even analyze a tough lie, so you can play with less guesswork and more confidence.

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Spencer has been playing golf since he was a kid and has spent a lifetime chasing improvement. With over a decade of experience building successful tech products, he combined his love for golf and startups to create Caddie AI - the world's best AI golf app. Giving everyone an expert level coach in your pocket, available 24/7. His mission is simple: make world-class golf advice accessible to everyone, anytime.

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