The striking, modern design of the JCB Golf and Country Club has made it one of the most talked-about courses in the UK, but getting a tee time isn't as simple as checking a website. If you're wondering how you can play it, the answer is more nuanced than a simple yes or no. This guide will walk you through the exact pathways available to get you onto the first tee and how to prepare for the challenge when you do.
What Exactly is the JCB Golf and Country Club?
Before we discuss how to play it, it helps to understand what makes the JCB course so special. Opened in 2018, this is not a century-old club steeped in traditional history. Instead, it's a bold, contemporary statement piece conceived by Lord Bamford, the chairman of the iconic JCB construction equipment company. Located in the rolling hills of Staffordshire, England, the course was built on 240 acres of countryside with a singular vision: to create a modern, tour-grade masterpiece for corporate entertainment and brand promotion.
Designed by Robin Hiseman and his team at European Golf Design, the course is an engineering marvel, much like the famous yellow excavators that gives the club its name. Every hole was meticulously shaped, resulting in dramatic elevation changes, spectacular vistas, and a series of memorable risk-reward shots. From the lush, perfectly manicured bentgrass surfaces to the awe-inspiring 17th hole with its island green, the entire facility exudes quality and exclusivity. It was built to host major tournaments and provide an unforgettable experience for a select few, which is why access is intentionally limited.
The Short Answer: Can You Just Book a Round?
Let's get this out of the way first. No, you cannot go online or call the pro shop to book a standard visitor green fee at the JCB Golf Course. It operates as a high-end private club with a heavy focus on corporate membership, not public play. Its primary purpose is to serve JCB's global business network and its corporate partners.
But don't lose hope. "Private" does not mean "impossible to access." It simply means you need to find one of the specific paths that lead to the first tee. If playing this modern marvel is on your bucket list, here are the genuine ways you can make it happen.
Your Pathways to Playing the JCB Golf Course
While the front door might not be open to everyone, there are several "side doors" that provide an opportunity to play. Here are the most common and realistic ways to secure a round.
1. Corporate Membership and Hospitality Days
This is the main artery of the JCB Golf Course. The club was purpose-built to entertain corporate clients and partners. Many companies hold memberships that allow their executives and guests to play. Others book single or multi-day corporate hospitality events, where a group gets exclusive use of the course and facilities.
Actionable Advice: If you work for a larger company, it’s worth inquiring internally to see if it holds a membership or if there's a budget for high-end client entertainment. Proposing a corporate golf day at JCB for key clients could be a fantastic business initiative that also gets you on the course.
2. The Individual Golfer Experience
While JCB is overwhelmingly corporate-focused, the club does offer a very limited number of "Individual Golfer Experience" packages on select dates. These are the closest thing to a visitor tee time and are aimed at golfers who want to experience the venue without being part of a larger corporate event.
These packages are premium-priced and usually include more than just a round of golf. You can typically expect a full day experience, including breakfast, access to the world-class practice facilities, 18 holes of golf (often with a caddie or forecaddie), and a post-round meal in their exquisite dining room. Availability is scarce and must be inquired about well in advance.
Actionable Advice: Check the official JCB Golf and Country Club website or contact them directly to inquire about dates and pricing for the Individual Golfer Experience. Be prepared for a high-end price point, but it's the most direct route for a non-affiliated golfer.
3. As a Member's Guest
Like any private club, the most straightforward ticket to entry is knowing someone with access. If you have a friend, colleague, or acquaintance who is a member or whose company holds a membership, a guest invitation is your golden ticket. The host member will be responsible for booking the time and covering any associated guest fees. The club's culture centers around providing a seamless, top-tier experience, so playing as a guest is a fantastic way to enjoy the grounds.
Actionable Advice: Networking is a part of golf. Don't be shy about mentioning your interest in playing the course within your professional and social circles. You never know who might have a connection.
4. Charity Events and Auctions
Exclusive golf courses often donate four-ball vouchers to high-profile charity auctions. These events can be a win-win, allowing you to play a bucket-list course while supporting a good cause. These opportunities are unpredictable but do pop up throughout the year.
Actionable Advice: Keep an eye on the websites and social media feeds of major national and golf-related charities. When a round at a place like JCB is up for auction, it often gains significant attention. Be prepared to bid generously.
A Coach's Guide: Preparing for JCB's Challenge
Let's assume you've secured that coveted tee time. Congratulations! Now the fun part begins: getting your game ready. As a coach, this is where I get excited. JCB is not a course you can tame with brute force alone, it demands thought, precision, and a solid game plan. Here’s what to work on.
Master Your Carries
One of the most defining characteristics of the JCB course is the number of forced carries. You will be asked to hit shots over water, ravines, and wetlands. The most famous example is the par-3 17th, which sits on an island, but many other holes require you to fly the ball a specific distance to find safety. A topped shot or a weak fade can quickly lead to a reload.
From the Coach: Head to the range and focus on your carry distance, not your total distance. Use a rangefinder to pick out a target (like the front of a bunker or the far side of a practice green) and practice hitting shots that land there. Knowing exactly how far you fly each club in your bag, from your mid-irons to your wedges, will give you immense confidence when faced with a forced carry.
Embrace the Uneven Lies
The course was bulldozed into a Staffordshire hillside, creating dramatic visuals and numerous uneven stances. You will rarely have a perfectly flat lie. You'll get ball above your feet, ball below your feet, and plenty of uphill and downhill shots. Fighting the slope is a recipe for disaster.
From the Coach: To practice, find a sloped area on your practice range. For a ball below your feet, bend more from your knees to get down to the ball and aim left of your target (a righty's shot will tend to leak right). For a ball above your feet, choke down on the club, stand taller, and aim right of the target (the ball will tend to move left). The key is a stable base and a balanced,three-quarter swing.
Strategy Over Strength
Stretching to over 7,300 yards from the championship tees, JCB has plenty of length. However, reaching for the driver on every par 4 and 5 is foolish. Water hazards snake into fairways, and deep, strategically placed bunkers guard landing areas and greensites. Often, the best play is putting yourself in "Position A" for your approach shot, even if it means sacrificing 20-30 yards of distance.
From the Coach: Before you pull a club on the tee, think backward from the green. Where is the flag? Where is the deadly miss? Based on that, what is the ideal spot in the fairway to be hitting from? This will dictate whether you hit a driver, 3-wood, or even a long iron. This is course management, and on a strategic course like JCB, it's non-negotiable.
Putting on Big, Fast Greens
As you'd expect from a championship-level course, the greens at JCB are pristine, large, and fast. Many of them feature multiple tiers and subtle, sweeping breaks. Three-putting can derail a good ball-striking round very quickly. Your pace putting will be tested from the first hole to the last.
From the Coach: Before your round, spend at least 15-20 minutes on the practice green. Don't just hit a few short putts. Find the longest putt you can and work on nothing but pace. Your goal is to get every putt to die within a three-foot circle of the aole. This focus on speed will adjust your feel for the day and save you several strokes.
Final Thoughts
Getting a tee time at the JCB Golf and Country Club is an exclusive affair, but it is certainly achievable. The most reliable paths are through corporate hospitality or their specific 'Individual Golfer Experience' days, though a well-timed charity bid or a generous invitation from a member can also open the door. It’s a challenge, but one that is well worth an effort.
When you do get to stand on that first tee, the challenge requires more than just well-executed shots, it demands smart, confident decision-making. Thinking your way around a demanding layout like JCB, from judging a forced carry to picking the right target, is where you truly score well. We developed our on-demand coach, Caddie AI, precisely for these moments. By getting a quick hole strategy or instant advice on how to play a tricky lie, you can remove uncertainty and commit to every single shot, fully enjoying an unforgettable golfing experience.