Hoisting the Claret Jug is the dream of every professional golfer, but what does the winner of the Open Championship actually receive beyond that iconic moment? The rewards are a life-changing collection of money, status, and opportunities that cement a player's place in golf history and secure their career for years to come. This article breaks down every prize, from the historic trophy to the myriad of invitations and exemptions that follow.
The Claret Jug: Golf's Most Cherished Trophy
First and foremost, the victor receives the Golf Champion Trophy, known universally as the Claret Jug. It's arguably the most recognized and coveted prize in the entire sport. First presented in 1873 to champion Tom Kidd, its classic design and rich history represent a link to the legends of the game. When the winner's name is announced on the 18th green, they are handed the original Claret Jug, which has been held by icons like Tom Watson, Jack Nicklaus, and Tiger Woods.
However, the winner doesn't get to keep the original. That priceless piece of silver is returned to its permanent home at The R&A's clubhouse in St Andrews. The champion is instead presented with a full-sized, handcrafted replica to keep for a year until they defend their title. They also receive a smaller, player's replica that is theirs to keep forever.
What a player does with the Jug during that year has become the stuff of legend. From filling it with fine wine, beer, or a grandparent's recipes, the trophy becomes a part of the family. Shane Lowry famously celebrated with it in a local Dublin pub, while Stuart Cink used it eat to ice cream with his kids. This deep personal connection is a unique part of the Open victory celebration.
The Lifelong Title: "The Champion Golfer of the Year"
This is a subtle but profound part of the tradition. The winner of The Open is not just a champion, they are crowned "The Champion Golfer of the Year." This specific title is announced during the presentation ceremony and is what gets etched into the record books. It’s a title they carry for the rest of their lives.
It sounds simple, but in a sport built on history and honors, this specific designation sets The Open winner apart. It places them in a lineage that dates back to the very origins of championship golf and gives them a status that transcends a single tournament victory.
The Prize Money: A Life-Changing Payday
While tradition is the heart of The Open, the financial reward is undeniably significant. The prize money has grown exponentially over the years, and a win at The Open brings a check that transforms a player's financial security overnight. To put it in perspective, the total prize purse for the 2023 Open Championship was $16.5 million.
The winner's share of that purse was a staggering $3 million, which went to champion Brian Harman. While this figure fluctuates each year depending on sponsorships and tour finances, you can always count on the winner walking away with a multimillion-dollar payday. This injection of cash not only rewards their incredible performance but also funds their travel, coaching, and team for years to come, allowing them to focus entirely on their a-game.
Career Security: The Power of Exemptions
Perhaps even more valuable than the prize money from a career perspective are the tournament exemptions that come with an Open victory. An exemption is a "free pass" into a tournament - the winner does not need to qualify based on their world ranking or season performance. This is the ultimate job security in professional golf.
Here’s a look at the doors a Claret Jug win opens:
- The Open Championship: The winner receives a spot in The Open every year until they turn 60. This guarantees them a return to the historic championship for decades.
- The Masters: A 5-year exemption into The Masters, meaning a guaranteed trip down Augusta National's Magnolia Lane each April for the next five years.
- The PGA Championship: A 5-year exemption into the PGA Championship.
- The U.S. Open: A 5-year exemption into the U.S. Open.
- The Players Championship: A 5-year exemption into a tournament often called "the fifth major."
Winning one major puts a player's name on every other major championship tee sheet for half a decade. This allows them to set their schedule far in advance and peak for the sport's biggest events without worrying about a slump affecting their eligibility.
Tour Membership and World Ranking Points
PGA Tour & DP World Tour Status
Building on the exemptions, an Open victory also grants the champion a five-year membership on both the PGA Tour and the DP World Tour (formerly the European Tour). For a player who may have been fighting to keep their tour card year after year, this is a monumental relief. They are guaranteed a place to play on golf's biggest stages for five full seasons, removing the stress of performance-based status and freeing them to play more aggressively.
Official World Golf Ranking (OWGR) Points
A major victory is a massive boost for a player's position in the Official World Golf Ranking. The winner of The Open receives 100 OWGR points. This almost always vaults them into the top 10 or 15 in the world, which carries its own set of perks. A high world ranking guarantees entry into the World Golf Championships (WGC) and other elite, limited-field events with massive purses and no cuts. It's a domino effect where one victory leads to opportunities for more.
The Gold Medal: A Nod to History
Another treasured, though lesser-known, prize is the gold medal. Before the Claret Jug was created, the early champions were awarded a "Challenge Belt" and, starting in 1872, a gold medal. After the Jug's introduction in 1873, the R&A continued the tradition of awarding the gold medal as well. Today, "The Champion Golfer of the Year" receives this medal alongside the trophy, serving as a direct connection to the founders and first champions of the sport.
The Intangibles: Endorsements and Legacy
Beyond the official spoils, an Open victory brings a wave of intangible benefits. Most professional tour players have performance-based clauses in their contracts with sponsors. A major win triggers enormous bonuses from apparel, equipment, and other corporate partners, which can sometimes exceed the official prize money.
More importantly, it elevates a player's marketability to a global level. They become a household name, opening doors to lucrative new endorsement deals that simply weren't available before. Their voice carries more weight, and they become an ambassador for the game.
Finally, there's the simplest and most powerful reward: legacy. The winner's name is engraved on the Claret Jug, placing them forever alongside the greatest to ever play the game. They are no longer just a professional golfer, they are a major champion. That designation can never be taken away.
Final Thoughts
Winning The Open is a career-defining achievement that delivers far more than a check and trophy. It's a comprehensive package of fame, fortune, and lifelong security - granting the Champion Golfer of the Year a permanent and revered place in golf's storied history.
For a pro, the confidence to perform on that stage comes from years of preparation and a trusted team. For your own game, we created Caddie AI to deliver that same sense of clarity and strategic confidence. Having instant, expert-level advice in your pocket for any shot or situation helps you make smarter decisions, eliminate guesswork, and ultimately, play a more enjoyable round of golf.